Everyone has that fabled "book in them" but not everyone has the talent to write it. Right? Wrong. Great writing is not a talent. It's a craft. It can be taught and learnt - affording everyone the confidence to express themselves in words. Writing Well for Work & Pleasure: • teaches you how to start your writing project, and how to keep going, • deconstructs elements of writing such as the body-copy, headlines, paragraphs, openings, endings and much more, • creates a step-by-step process for generating content that's ready for publication, including help with SEO, • offers tips on style, eloquence and finding your voice, • teaches you how to write for different audiences, including professionals, the public, students, customers and even your opponents, • helps writers talk to editors, publishers and other industry insiders. This book is for: • professionals and academics wanting to write that book relaying their expertise, • ambitious executives needing to write a white paper or report to accelerate their careers, • managers being asked to write articles for publication or contribute to blogs, • artisans and hobbyists with skills and enthusiasm to convey, • idealists and polemicists wanting to inspire and agitate, • historians with a story to tell. About the Author Robert Kelsey is a bestselling author, a former magazine editor and journalist and a PR professional who's worked for some of the world's most prestigious organisations: helping them convert their expertise and knowledge into fantastic content. He's also taught scores of young trainees how to write compelling copy.