Alasca might well be the Netherlands' best kept secret. Think of a Big Star or Arthur Lee's Love hidden, unknown like some treasure to be discovered and cherished ten to twenty years from now. But why wait? The first two albums of the indie band, the folky debut "Actors & Liars" from 2012 and the slightly more grungy Ennio Morricone inspired "Prospero" from 2015 were released to unanimous acclaim and praised for their conceptual brilliance. Singles from both of the albums received extensive airplay on NL's Radio 2 and were played on BBC2, BBC6 as well as Belgian and Swiss radio channels. The band played on NL's leading prime time TV program "De Wereld Draait Door" multiple times and the band was the subject of the music documentary "Het Andere Geluid van Volendam" (The Other Sound From Volendam; about Alasca's struggle to change the music environment in its hometown and the Amsterdam area). Following both releases the band played several club tours in the Netherland, ranging from shows at Tivoli Utrecht and Vera Groningen to Paradiso Amsterdam's main stage, but the band ventured on several promotional tours in Germany, Italy and England as well. This year marks chapter three in Alasca's trilogy: Plea for Peace. With this third album the band has reinvented itself yet again. The members aimed to create their most catchy, snappy album so far and to do so with a downright honest and straightforward approach. Although Plea for Peace is mainly influenced by music from the late '60's and the more aggressive approaches of 90's music, the album does not linger in the past and instead stands out for its topical approach. The band challenges you to find other albums that use Beyonc's hips (Red Herring), Instagram (the Ugliest Girl Alive), Feminism (Boy & Girl) and Wookies (Wookie), among many other things, in songs to address the strange issues that dominate these turbulent modern times.